Junction59
Junction59 is an integrated advertising agency that is dedicated to crafting turning-point ideas that drive meaningful connections between businesses and their customers. Collaborating and learning from a talented team, I contributed to campaigns that combined emotional resonance with measurable results. During my 3 years experience I learned and developed innovative marketing solutions and had to take on multiple roles and meet timely project demands.
SiriusXM
At Junction59, I worked on numerous projects for SiriusXM, focusing primarily on direct mail campaigns and monthly customer emails. SiriusXM's well-established and consistent brand identity presented an exciting challenge, requiring creativity within defined parameters.
One of the most rewarding aspects of these projects was the opportunity to pitch ideas, develop concepts, see my concept selected, and collaborate with the team to bring the campaign to life from start to finish.
TELUS
At Junction59, I worked on diverse projects for TELUS, primarily focusing on TELUS Health and TELUS Business. TELUS Health serves citizens, patients, healthcare professionals, employers, and employees, while TELUS Business targets business owners with solutions like commercial security, smart building technology, cybersecurity, IT services, and consulting. My work spanned a variety of channels, including LinkedIn campaigns, email blasts, digital banner ads, and larger printed formats such as conference booth designs, delivering targeted and impactful communication across platforms.
Canada Post
J59 worked extensively on B2B communications for Canada Post, often emphasizing the value and impact of direct mail. While I contributed to smaller components of larger campaigns, I also had the opportunity to lead projects from concept to completion. One highlight was the Essential Guide to Direct Mail eBook—a comprehensive, 70+ page resource updated annually with new imagery and case studies. This significant undertaking required meticulous attention to detail and creativity, resulting in a polished asset that consistently delivered value year after year.
